I found this topic to be extremely interesting because it dealt with and culture jamming and the way society today focuses on symbolism and what it represents. For instance, Jordan states, “The Nike website for women is called NikeGoddess; if you buy Nike, you don’t get shoes, you get to be a goddess” (108). This type of imagery explains a lot about how society today functions; in particular, it shows how certain brands of today are associated with greater prestige and wealth.
The author also connects the idea that branding has become so integrated in our lives that many modern events are now seen through the eyes of cultural symbolism. For instance, he comments “the gulf war is often referred to as the nintendo war” (110) primarily because the war was around the time nintendo came out with a game, and the images of the game were similar to what was going on in the battlefield. This is particularly interesting to me because it shows that as a society, we have come to such levels in terms of being dependent and excessively following technology.
I feel that these points are extremely important when thinking about contemporary activism because slogans and branding are ways by which many important messages are disseminated today. For instance, “Black Lives Matter” is an important expression today that began its birth as the product of intelligent marketing. This expression has brought millions of new followers of the movement to restore justice for African-Americans. Another similar expression, “hands up, don’t shoot” is also very popular today primarily because the expression has become associated with police officers committing acts of brutality towards reportedly harmless and innocent African-American men. With the advent of social media, it is now easier than ever to have trending hashtags that highlight political awareness and standing up for a cause. The association of brands to new ideas and movements clearly has a compelling effect on audiences.